Built for B2B companies and online stores where the website has to earn its keep
I work with B2B companies and online stores across Europe and the UK, mostly teams of 5 to 50 people. When one good enquiry is worth thousands of euros, or a store lives on its margin per order, a website that performs even a little better each month pays for itself. That is the maths this whole practice is built on.
Get my free site checkSeven kinds of company I know how to help
Different industries, same pattern. The website describes the company instead of selling to the buyer. Here is what that looks like in each case, and what changes when I rebuild it.
IT and managed services
Every IT support site says the same things. Proactive, tailored, trusted partner. A buyer comparing five providers cannot tell you apart, so they pick on price. I rebuild your pages around what firms actually search for, name exactly who you serve and how fast you respond, and make the first enquiry easy to send.
Check my siteEngineering and manufacturing suppliers
The typical supplier site is a photo of the factory and a PDF nobody opens. The engineers who could specify you search for materials, processes and tolerances, and find nothing. I put your capabilities on real pages Google can read, with a request for quote path a busy engineer will actually use.
See what I would fixLogistics and fulfilment
Most logistics sites promise flexible solutions and answer none of the questions shippers qualify on. Which sectors, which routes, what minimums, which systems you integrate with. I build a page for each service and each sector, so the right buyers find you and the wrong ones rule themselves out early.
Start with the free checkProfessional services and consultancies
Consultancy sites talk about the firm, its history and its values, and the work still arrives by referral. Your next client is not searching for your name. They are searching for their problem. I write pages around the questions clients ask before they buy, so the website starts producing referrals of its own.
Check my siteB2B SaaS
SaaS homepages drown in feature language, yet nobody searches for features. Buyers search for the problem your product removes, and for you against your competitors. I build use case and comparison pages in plain words, so the trials you get come from people who already know why they signed up.
See what I would fixSpecialist trades serving businesses
Commercial electricians, industrial cleaning, facilities and safety services often run on one page built for homeowners. Facility managers search for commercial services in their area, then check certification and insurance before they call. I split your services out, cover your service area properly and put the proof where they look.
Start with the free checkOnline stores
A Shopify or WooCommerce store can look busy and still lose money quietly. Product pages that never rank, a checkout that leaks buyers at the last step, tracking that reports numbers nobody trusts. I build and fix stores on both platforms, get product pages ranking for what buyers actually type, cut checkout friction and set up tracking that tells the truth.
Check my storeWho I am not built for
Saying no early saves us both a bad project. I turn these down, and where I can, I point you towards someone who fits better.
Restaurants and hospitality. You need bookings, photography, local reviews and a lively social presence, none of which I offer. A local consumer specialist will do far more for you than I could.
Consumer brands with no online sales. If you sell through shops and distributors, growth runs on brand campaigns, retail presence and social reach, none of which I offer. If you sell through your own online store, that is different, and I can help.
Anyone who needs a site by Friday. My rebuild takes three weeks because interviews, writing, build and testing take three weeks. If your deadline is days away, a template and a fast freelancer will serve you better, and I will tell you so on the first call.
Why specialising in B2B and online stores matters
B2B buying and online selling are each a discipline of their own, and a website either respects that or wastes the traffic it gets.
In B2B there is rarely one buyer. The person who finds your site forwards it to a colleague, who forwards it to whoever signs, so every page has to convince people you will never speak to. Decisions take weeks or months, which means the site must answer the awkward questions early, on price, on process, on proof. Ranking well for a handful of terms typed by people at work with a budget can carry a 20 person company. Online stores play by different rules with the same stakes. Nobody forwards a product page to a committee, but margins are thin, so a product page that ranks, a checkout that does not leak and tracking you can trust show up straight away in the numbers. Two disciplines, one habit. Build pages around what the buyer types, then measure what happens next. That is the work I have chosen to be good at.
Find out what your website could be doing.
Send your web address through the contact form and you get my written 15 point report back within two working days, free. Then talk it through with me on a call if you want to. Worst case, you get a useful second opinion.
Get my free site checkYou get a reply from me, not an autoresponder, within one working day.