Straight answers to the questions buyers actually ask.
Everything here is written for the person who owns the problem, not for people who work in marketing. No jargon, no fluff, no lists of forty tips. Each guide answers one question properly and tells you what to do about it.
373 products migrated for a Dutch furniture and bedding retailer Off WooCommerce, same domain, search position held. Read the case study ➤The first six guides
All six are written and edited by me. Each one answers a question buyers actually ask before they hire anyone, and none of them exists to hit a word count.
What I Found Checking 1,089 Websites
Real data from 1,089 checked business websites. Half responded slowly, a quarter had no structured data, and 77 did not load at all. Includes how to check your own in ten minutes.
Read the studyHow to Choose an SEO Provider Without Getting Burned
The questions to ask before you sign anything, and the answers that should end the meeting on the spot. You will know how to spot a rank guarantee, a lock in contract and a report designed to confuse you.
Read the guideDo You Need an Impressum on an English-Language Website?
A plain answer for companies selling into Germany, Austria and Switzerland, including exactly what an Impressum must contain. You will know whether your site falls under the rules and what to do if it does.
Read the guideSEO or Google Ads: Which First for Your Business?
A simple way to decide based on your sales cycle, your margins and how soon you need enquiries. It also covers the one situation where the honest answer is neither, and what to fix instead.
Read the guideWhat a Website Should Cost in 2026
Realistic price ranges for freelancers, studios and larger firms, and what each type of quote usually leaves out. You will be able to compare offers on the same footing, including mine.
Read the guideGDPR-Compliant Analytics, Explained in Plain English
What you can measure without a consent banner, what needs one, and which tools keep you on the right side of the rules. Written for owners who want the answer, not a law lecture.
Read the guideWhy Your Website Gets Visitors but No Enquiries
The most common reasons a site attracts traffic that never turns into a phone call or an email, and how to work out which one is yours. Most of them cost nothing to fix.
Read the guideAn honest note about this page
This practice is new and so is this page. Here is exactly how it will work.
Articles publish weekly once the site is live. Each one answers a question real buyers type into Google, because that is the whole point: if nobody searches for it, I do not write it. Nothing here carries a fake date or a padded word count to please an algorithm.
There is no newsletter popup anywhere on this site, and there never will be. If a guide is useful, come back for the next one, or send me the question directly and I will answer it by email.
Find out what your website could be doing.
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