Every price, published. Almost nothing behind a quote form.
Most firms in this business make you book a call before they will say a number. Mine are on this page, with one honest exception: ad management is a flat fee that depends on your budget and account size, so it is quoted in writing before anything starts and never taken as a percentage of spend. Everything else is fixed and listed here, from a free check through to a full rebuild. You can start at €290 and stop there, and the whole ladder is designed so you never have to commit to the big number to find out whether I am any good.
373 products migrated for a Dutch furniture and bedding retailer Off WooCommerce, same domain, search position held. Read the case study ➤Start small. Move up only if it is working.
Five ways in, all published. They do not change depending on who asks, and whatever you pick is agreed in writing before anything starts.
The whole ladder, in order
Each rung is a complete piece of work, not a trial that expires. You can stop at any of them and still have something worth having.
Free 15 point site check, €0
Send your web address and you get a written report against my 15 point list within two working days, ranked by what is worth fixing first. No call required. Some people take it, fix things themselves and never speak to me again, and that is a perfectly good outcome.
Audit and 90-day plan, €290
The free check tells you what is wrong. This tells you what to do about it, in what order, with the competitor and keyword research behind it. The €290 comes off whatever you buy next, so if you go on to a rebuild or a retainer it has cost you nothing.
30-day kickstart, €490 founding rate
One month, fixed scope: tracking and Search Console set up properly, the technical fixes made, one money page rebuilt, and a results report at the end. €490 as a launch price for the first three clients, in exchange for permission to publish the results as a case study. The list price afterwards is €950. Nobody has paid €950 yet, because the launch price is still open, and I would rather say that than pretend to a discount off a price I have never charged.
Starter website rebuild, €1,450 fixed
Built on a proven layout rather than designed from scratch, with your words tightened rather than rewritten from interviews. Same build quality, same speed, same GDPR and Impressum work, same handover with every login yours. The right choice if the current site is the problem and the budget is real.
Full website rebuild, €2,450 fixed
Designed for your business rather than adapted, with copy written from interviews with you. This is the one that changes how a site sells rather than how it looks. Three weeks, half up front, half at launch.
Search rankings, €490 or €950 a month
€490 buys the technical work, one article a month and the reporting. €950 buys three articles, link building and a quarterly strategy review. Both are rolling monthly after a three month start, because ranking work needs a season to show anything. Neither locks you in beyond that.
Online store, €895 a month, migration included
For stores rather than brochure sites. The move onto Shopify is inside the monthly price, so there is no build fee to find first: product data rebuilt, every old URL redirected so the search position survives the move, then the store, the product feed and the Merchant Center account looked after every month. Three months to start, because a migration is weeks of work, then rolling monthly with thirty days notice. Already on Shopify? The same €895 just runs it.
Custom systems, from €2,950 then €295 a month
CRM, point of sale, order tracking and internal tools, built from scratch. The build figure is a floor rather than a fixed price: scope is agreed in writing first, and for anything with many users or heavy integration the real number goes in that document, not on this page. The code and the database are in your name from the first day, and the monthly covers hosting, backups, fixes and changes. If a system stops needing me, the monthly stops.
Seen enough? Send your web address and the written 15 point check comes back in two working days, free.
What each price contains
Everything included, everything excluded, in one place. If it is not on this page, ask me and I will answer in writing.
Website rebuild, €2,450 fixed, ex VAT
Included. Every page designed, written and built by me on WordPress, WooCommerce or Shopify, whichever fits your business. Copy from interviews with you, not from a template. EU hosting set up, GDPR consent and an Impressum where you trade. Every page rendering its main content in under two seconds on a mid range Android over 4G, which is the measure I hold myself to and re-check on every deploy. On-page SEO foundations. A one page scope agreement we both sign. Live in three weeks, then 30 days of fixes after launch.
Payment. Half up front, half at launch. Extra pages beyond the agreed scope are €350 each, agreed in writing before they are built.
Not included. Photography, which comes from you or from stock we agree on. Ad budgets. Monthly SEO work, which is the separate rankings service.
See the rebuild in detailSearch rankings, €490 or €950 a month, ex VAT
Included. A monthly plan of content, technical fixes and link work, all done by me. Content written for the queries your buyers actually type. Reporting in plain English every week, so you always know what was done and why. Search Console and analytics registered in your name.
The two tiers. €490 buys the technical work, one article a month and the reporting. €950 buys three articles, link building and a quarterly strategy review. More markets or heavier competition can raise the figure, but it is fixed in writing before we start and does not move without your written agreement.
Term. Three months to start, because ranking work needs a season to show anything, then rolling monthly with thirty days notice.
Not included. Ad spend of any kind. If we run Google or Meta ads alongside, the accounts are yours and you pay each platform directly. The rebuild itself is also separate.
See the rankings work in detailOnline store, €895 a month, ex VAT
Included. The migration onto Shopify with no separate build fee: every URL mapped and redirected, product data, variants and categories rebuilt rather than copied, the store built and filled while the old one keeps selling, and the switch done on the same domain in one day. Then, every month: the product feed and Merchant Center kept free of errors, new products, price and content changes, speed and technical fixes, and a plain English note every week. Every account created in your name.
Payment. Monthly in advance. Three months to start, then rolling monthly with thirty days notice and no exit fee.
Not included. Ad budgets and ad management, which are separate services. Photography and product copywriting at scale. Custom app development beyond the store itself, which is quoted separately.
How a move worksCustom systems, from €2,950 + €295 a month, ex VAT
Included. Scoping written down before anything is built, then the build itself in whatever language and framework the job calls for. Code committed to your repository under your account, database and hosting in your name, a first working version in four to eight weeks. The monthly covers hosting, backups, fixes, changes and the small things that break.
The "from". €2,950 covers a focused internal system replacing a spreadsheet or a tool nobody owns. Many users, complex permissions or heavy integration raise it, and the real figure is fixed in writing after scoping rather than discovered later.
Not included. Third party licence fees. Data entry or cleanup at scale, which is quoted separately if you want me to do it. Hardware for point of sale.
How a build worksPaid ads management is the third service, and it covers both Google and Meta. Every account sits in your name, ad spend is always excluded and paid by you to the platform directly. Full details on the paid ads page.
Rather just ask? One question by email or WhatsApp is fine.
The terms, plainly
The small print, written so you can actually read it. Nothing here contradicts what the sales pages say.
VAT
All prices are ex VAT. If you are a VAT registered business in another EU country, the reverse charge applies and you account for VAT under your own country's rules. The invoice states this properly.
Payment
SEPA bank transfer or card, whichever suits you. Every invoice is due within 14 days, and I send it with everything itemised so your bookkeeper has no questions.
Rebuild schedule
Half of the €2,450 before work starts, the other half at launch. Once the scope agreement is signed, the price is fixed. It does not creep.
Rankings term
The first three months are committed, because ranking work needs that long to show anything honest. After that it rolls month to month and you can stop whenever you like.
Everything in your name
Domain, hosting, analytics, Search Console and any ad account are registered to you from day one. If we part ways, you keep every asset and every login.
Scope changes
If you ask for something outside the agreed scope, I write down what it is and what it costs, you approve it, and only then does it happen. Nothing lands on an invoice you have not seen in writing first.
Ready when you are. No form to fill in, and no call required to get started.
Fair questions about the prices
Why do you publish your prices?
Because hiding them wastes your week and mine. If €2,450 is the wrong number for you, you find that out in ten seconds instead of after three calls and a proposal. Publishing also keeps me honest: everyone pays the same price for the same work, and I cannot quietly quote higher because a company looks well funded.
Is anything negotiable?
The prices are not. The scope is. The rebuild scope is agreed in writing, and I do not discount for a smaller site, because most of the cost is thinking and writing, not page count. On rankings work, the "from €950" moves with your markets and competition, and whatever figure we agree is fixed in writing before the first month starts.
What does an extra page cost?
€350 per page beyond the eight included in the rebuild, ex VAT. Each one is agreed in writing before it is built, with the price next to it. No page ever appears on an invoice that you did not approve first.
Do you charge for the site check?
No. The 15 point site check is free and arrives as a written report within two working days. Questions about it are answered in writing, free as well. Paid work starts only when you have a signed scope with a price on it, never before.
How is paid ads management priced?
As a management fee, agreed in writing before the first campaign runs. It covers both Google and Meta ads. Ad spend is never part of my fee: every account sits in your name and you pay Google or Meta directly, so you see exactly where every euro of budget goes.
Find out what your website could be doing.
Send me your web address by email or WhatsApp and you get my written 15 point report back within two working days, free.
Prefer a form? Use the contact page. Every enquiry gets a reply.