Meta reaches buyers before they know your name.
Google catches people already searching for what you sell. Meta puts your offer in front of the right people before they have thought to look for it. For a store whose products sell on sight, or a B2B firm whose buyers do not yet search the category, that is where the growth is hiding. I run the account, you own it, and the fee is a flat monthly number agreed in writing.
Get your free 15 point site checkWhen Meta earns its keep, and when it burns money
I would rather tell you now than take a fee for six months and leave you wondering where it went.
Meta earns its keep when
Your product sells on sight. A visible result, a physical thing, a before and after.
Your average order or contract is big enough that paying €30 to €60 to win a customer still leaves margin.
You can leave it alone for four to six weeks while the system learns, instead of judging it on week one.
You will let me fix the landing page first, or you already have one that converts.
Meta is a waste when
The offer needs twenty minutes of explaining before anyone understands why they want it.
The monthly budget is under about €400, so the system never sees enough conversions to learn anything.
You need enquiries this week. Meta needs a learning period; Google is the faster channel.
You sell to a short named list of buyers. Then LinkedIn outreach beats paid social outright.
How I run Meta accounts
The same rules on every account, agreed in writing before a cent of your money is spent.
The account stays in your name
You own the Business Manager, the ad account, the pixel and every piece of data in it. I work inside with manager access. If we part ways you keep the history and the learning. You lose nothing but me.
Structure kept deliberately simple
Fewer campaigns, better fed. Consolidated structures give the system clean data, and clean data is what makes the cost of a sale settle down instead of jumping around every week.
Audiences from who actually buys
Targeting starts with your real customer list, not with whoever is cheapest to reach. I test audiences against each other and cut the ones that bring clicks but no customers.
Creative tested on a rota
On Meta the ad itself does most of the work. I test images, angles and hooks on a steady schedule, keep what sells and retire what has worn out, so your cost per customer stays predictable.
Pixel and events set up properly
Most accounts I inherit are measuring the wrong thing or double counting. I set up the pixel and the Conversions API with proper deduplication, and I keep it consent aware so it does not fire before a visitor has agreed.
Budgets written down before launch
Your monthly cap is agreed in writing and does not move unless you say so. Spend goes on your own card, straight to Meta. I never touch your money.
Meta or Google first? How I would choose for you
Most clients should start with one, not both. Splitting a small budget across two platforms usually means neither gets enough data to learn.
Start with Google if
People already type what you sell into a search box and you can name it in one plain sentence. Demand exists; you are just not showing up for it. Google captures that demand this week. See Google Ads management.
Start with Meta if
Your product sells on sight, or your buyers do not yet know the category exists. There is no search demand to capture, so it has to be created. That is what Meta is for.
Run both if
You can fund both properly. Google harvests the demand that already exists, Meta creates more of it, and the two together cost less per customer than either alone once they are tuned.
What it costs
Management is a flat monthly fee from €950, ex VAT. Ad spend is separate and never passes through me.
Management fee
A flat monthly amount from €950, ex VAT, agreed in writing before anything starts. It does not change because your spend went up.
Ad spend
Paid by you, directly to Meta, on your own card. I recommend at least €400 to €500 a month so the system has enough data to learn from. It never passes through my hands.
What I will not do
No percentage of spend
A percentage fee pays me more the more of your money I spend. That is the wrong incentive and I will not take it.
No reach and impressions as results
Reach is not revenue. I report on what it cost to get a customer or an enquiry, and whether that number is going the right way.
No boosting posts
Boosting a post is not a campaign. It is the button Meta shows you because it is easy, not because it works.
No locked contracts
Monthly rolling after the first three months. If it is not working you should be able to stop, and a contract should not be the reason you stay.
Fair questions about Meta ads
Do I need a big budget to start?
No, but there is a floor. Under roughly €400 a month the system never gathers enough conversions to learn who to show your ads to, and you end up paying for an education it never finishes. If that is beyond you right now, ranking work is the better use of the money and I will tell you so.
How long before it works?
Clicks start within days. Sales or enquiries worth counting usually take four to six weeks, because the first stretch is the system learning who converts and me cutting what does not. Anyone promising results in week one is selling you something.
Do you charge a percentage of ad spend?
No. A flat monthly fee agreed in writing, with ad spend excluded. You pay Meta directly on your own card. A percentage fee rewards the person running your account for spending more of your money, which is exactly backwards.
Who owns the ad account?
You do, from day one. The Business Manager, the ad account, the pixel and all the historical data are yours. I hold manager access and nothing more.
Can you run Google and Meta together?
Yes, and for some businesses that is the right answer. But if the budget only really supports one, I will tell you which one and why rather than split it and weaken both. Google Ads management is here.
Find out what your website could be doing.
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