Facebook and Instagram reach buyers before they know your name.
Facebook and Instagram ads managed from 950 euro a month flat, never a percentage of your spend. Tracking set up properly, server side, creative tested on a rota, and the account in your name from day one.
Budget agreed in writing before launch.
373 products migrated for a Dutch furniture and bedding retailer Off WooCommerce, same domain, search position held. Read the case study ➤Featured case study
373
products migrated
- 822feed offers, zero errors
- 4.3%conversion rate across all campaigns, Jul to Aug 2026
He rebuilt our Meta Ads account with a new structure, tighter targeting and proper creative testing. Purchases went up and our acquisition cost finally became predictable.
What usually goes wrong on Meta
Almost every account I take over has at least two of these. None of them are the client's fault, and all of them are fixable.
Boosted posts that went nowhere
The boost button is the easiest thing in Meta and the least effective. It buys reach on a post written for followers, with no offer, no audience control and no way to tell if it sold anything.
Reach and impressions reported as results
Numbers that go up reliably and mean nothing. If a report leads with reach rather than cost per purchase or per enquiry, it was built to look like progress.
The pixel measures the wrong thing
Most accounts I inherit are double counting, or firing events that do not match a real sale. Every decision after that is made on numbers that were never true.
The same creative has run for months
Meta audiences go blind to an image faster than anywhere else. When performance decays and nobody changes the creative, the budget quietly buys less every week.
Want to know whether Meta suits what you sell? The free 15 point check covers it, including when the answer is no. Get the site check
Seen enough? Send your web address and the written 15 point check comes back in two working days, free.
When Meta is the right spend
Meta rewards some businesses and quietly drains others. The difference is usually visible before a cent is spent.
- Your product sells on sight: a visible result, a physical thing, a before and after
- Your average order or contract leaves margin after 30 to 60 euro of acquisition cost
- You can leave it alone for four to six weeks while the system learns
- Your landing page converts, or you will let me fix it first
If people already type what you sell into a search box, Google is usually the better first move, because you are meeting demand that already exists rather than creating it. How the two platforms compare.
How I run Meta accounts
The same six rules on every account, agreed in writing before launch.
The account stays in your name
Created under your email, worked in with partner access. You keep the pixel history, the audiences and the learnings if we stop.
Server side tracking, done properly
Set up with real deduplication and kept consent aware, so nothing fires before a visitor agrees and the numbers reflect actual sales.
Structure kept deliberately simple
Meta needs volume in one place to learn. Splitting a small budget across many ad sets is the fastest way to make sure none of them ever learn anything.
Audiences from who actually buys
Built from your customer data and site behaviour, then checked against results, rather than guessed from interest lists that sound plausible.
Creative tested on a rota
New angles introduced on a schedule before the current ones decay, because on Meta creative fatigue is the main cause of rising costs.
Budget written down before launch
Your monthly cap is agreed in writing and does not move unless you say so. Spend goes on your own card, straight to Meta.
Rather just ask? One question by email or WhatsApp is fine.
What I will not do
Four habits that waste money on Meta. I have opted out of all of them.
No boosting posts
Boosting is not a campaign. It optimises for engagement, which is the cheapest thing Meta can sell you and the least related to enquiries.
No accounts in my name
The ad account, the pixel and the catalogue are created under your business, not mine. If you stop, everything stays with you.
No silent budget increases
The daily number is agreed in writing and does not move without you agreeing again.
No creative left running for months
Meta creative fatigues faster than search ads. It goes on a rota, and anything that has stopped working comes out.
Results from past client accounts
Company names stay off the site until I have written permission to print them.
He rebuilt our Meta Ads account with a new structure, tighter targeting and proper creative testing. Purchases went up and our acquisition cost finally became predictable.
A furniture retailer: three storefronts, three ad accounts and a CRM
A Meta account with thousands of add to cart events and not one recorded purchase, rebuilt with the tracking set up properly.
Ready when you are. No form to fill in, and no call required to get started.
Fair questions about Meta ads
Do I need a big budget to start?
No, but there is a floor. Under roughly 400 euro a month the system never gathers enough conversions to learn who to show your ads to, and you end up paying for an education it never finishes. If that is beyond you right now, ranking work is the better use of the money and I will say so.
How long before it works?
Clicks start within days. Sales or enquiries worth counting usually take four to six weeks, because the first stretch is the system learning who converts. Judging Meta on week one is the most common way people waste the budget they already spent.
Do you charge a percentage of ad spend?
No. A flat monthly fee from 950 euro, agreed in writing. Ad spend goes on your own card straight to Meta and never passes through me. A percentage fee pays your adviser more for spending more of your money.
Who owns the ad account?
You do. The account is created under your email and I work in it with partner access. If we stop, you keep the pixel history, the audiences and the learnings, which is what makes the next person's job possible.
Can you run Google and Meta together?
Yes, and for many businesses that is the right answer. Google meets demand that already exists, Meta creates it. The fee covers both platforms rather than doubling.
What about iOS tracking and consent?
The tracking is set up with proper deduplication and kept consent aware, so nothing fires before a visitor has agreed. That is both the legal position in Europe and the only way the reporting stays honest.
Will you boost my posts?
No. Boosting is the button Meta shows you because it is easy, not because it works. It buys reach on a post that was written for followers, with no offer, no audience control and no way to measure a sale.
Built for these kinds of company
The same service, written for what each of them has to prove.
Start with the check, not the contract.
Send your web address and you get a written 15 point report in two working days, free. It says whether Meta suits what you sell, and if it does not, you get that answer instead of an invoice.