Shippers qualify on four things, and your site answers none of them.
Which sectors you handle, which routes you run, what your minimums are, and which systems you integrate with. Most logistics sites promise flexible solutions and a commitment to service, then leave every qualifying question unanswered.
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What usually goes wrong on a logistics site
The person searching has a specific problem: a route, a product type, a volume, or a warehouse that has let them down.
Flexible solutions tailored to your needs
Every competitor says it. It qualifies nobody and it ranks for nothing, because nobody searches for a phrase that means nothing.
Minimums are hidden until the call
A business shipping two hundred units a month and one shipping fifty thousand need different providers. Hiding the threshold wastes their time and yours.
Integrations are the deciding factor and are not listed
Shopify, WooCommerce, Amazon, a specific ERP. If you plug into it, that belongs on a page. It is often the whole reason a shortlist gets made.
One page for every sector you serve
Cold chain, hazardous goods, ecommerce fulfilment and pallet freight are different searches with different buyers. A single services page competes for none of them.
Not sure which sector pages are worth building? The free 15 point check covers it. Get the site check
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What I would change
Make the qualifying facts findable, and let the wrong enquiries rule themselves out.
A page per service and per sector
Fulfilment, freight, warehousing, returns, each as its own page, and the sectors you specialise in likewise. That is how the searches are actually phrased.
Minimums and volumes stated
The volumes you want and the ones you cannot serve well. Saying so attracts better fitting enquiries and removes the ones that waste a sales call.
Integrations listed by name
Every platform and system you connect to, named. This is frequently the single fact that puts you on a shortlist.
Routes and coverage made concrete
Countries, lanes, hubs and what happens at customs. Since Brexit this is a live question for anyone shipping into or out of the UK.
Proof that you are reliable
On time percentages, capacity, accreditations. Reliability is the entire product and it is usually asserted rather than evidenced.
An enquiry path for a logistics manager
Short, specific, answerable from what they already know, and usable on a phone from a warehouse floor.
Rather just ask? One question by email or WhatsApp is fine.
What I will not do
Four habits that make a logistics site impossible to qualify from.
No flexible solutions tailored to your needs
It qualifies nobody and ranks for nothing, because nobody has ever typed it into Google.
No hidden minimums
Hiding the volume threshold wastes a sales call for both of you. Publishing it is the cheapest lead filter you will ever install.
No unnamed integrations
Shopify, Amazon, a specific ERP. If you plug into it, it belongs on a page, because it is frequently the single fact that puts you on a shortlist.
No coverage map without detail
Lanes, hubs, customs handling and what happens when something is held. Since Brexit that is a live question, not a footnote.
A furniture retailer: three storefronts, three ad accounts and a CRM
A Dutch furniture retailer with three brands and a ten to twelve week order cycle, where the online numbers alone made a busy business look like a failing one until the measurement was fixed.
Ready when you are. No form to fill in, and no call required to get started.
Fair questions
Our business is all relationships and tenders. Does search matter?
Tenders still start with someone finding candidates, and relationships still check the website first. Search rarely wins the contract; it decides whether you are on the list.
We do not want small enquiries. Will this bring more of them?
The opposite, if it is done properly. Publishing your minimums is the cheapest filter there is, and it means the enquiries that do arrive are worth answering.
Can you handle a site with hundreds of location pages?
Yes, but I would question whether you need hundreds. Thin location pages that differ by one town name tend to be a liability rather than an asset.
How does this work with an existing tender process?
The site's job is to get you into consideration and to answer the qualifying questions before a human has to. The tender process itself is yours.
What does it cost?
Every price is published. A rebuild starts at 1,450 euro fixed, monthly ranking work at 490 euro, and the 15 point check is free.
Do you work with companies outside Europe?
The focus is Europe and the UK, which is where the buyers I write for are. I work from Pakistan, which is on the pricing page and the imprint rather than hidden.
Other kinds of company I build for
Find out what your site could be doing.
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