Fix the page before you raise the budget.
Raising spend on a page that does not convert just buys the same disappointment faster. The destination decides your cost per enquiry at least as much as the targeting does, and it is the half almost nobody touches.
Included in ads management. Standalone from 490 euro per page.
373 products migrated for a Dutch furniture and bedding retailer Off WooCommerce, same domain, search position held. Read the case study ➤Featured case study
822
feed offers
- 4.3%conversion rate across all campaigns, Jul to Aug 2026
- 3ad accounts
When the landing page is what is costing you
Clicks arriving and enquiries not following is almost never a targeting problem. It is usually the page they land on.
Clicks arrive and enquiries do not
The traffic is there and the money is going out. If the click rate is healthy and the conversion rate is not, the ad did its job and the page did not.
Your ads point at the homepage
A homepage has to serve everybody, so it commits to nobody. Someone who searched for one specific thing should land on a page about that thing.
The page asks for too much too early
A long form in front of a stranger is a wall. The first ask should be proportionate to how much they trust you, which at that point is barely at all.
Nobody can say what the page is for
Three calls to action, a newsletter box and a chat widget all competing. Every extra choice lowers the chance of the one you actually want.
Not sure whether it is the ads or the page? The free 15 point check separates the two. Get the site check
Seen enough? Send your web address and the written 15 point check comes back in two working days, free.
What a rebuilt page gets
Written and built around one decision, then measured.
The promise the ad made, kept
The headline continues the sentence the ad started. A mismatch between ad and page is the fastest way to lose someone who was already interested.
One decision, not five
Every competing call to action comes off. A page that asks for one thing gets that thing far more often than a page offering a menu.
Objections answered on the page
Price, timeline, who does the work, what happens if it goes wrong. The questions that stop an enquiry get answered before they are asked.
Proof next to the claim
Numbers, named work or a case study placed where the doubt occurs, not gathered in a testimonial strip at the bottom that nobody reaches.
Fast on a phone
Paid traffic is mostly mobile. A page that takes four seconds has lost a share of the clicks you just paid for before it renders.
Conversion tracking that works
The form, the WhatsApp click and the phone tap all recorded, so the next decision is made on data rather than opinion.
Rather just ask? One question by email or WhatsApp is fine.
What I will not do
Four habits that make landing pages expensive and useless.
No page builder lock in
Built on your own site. You are not renting your best page from a subscription.
No fake urgency
Countdown timers that reset on refresh insult the reader and are illegal in parts of the EU consumer law you trade under.
No stock photo people
Three smiling strangers in a meeting room persuade nobody and signal that there was nothing real to show.
No raising spend on a broken page
If the destination is the problem, more budget makes the loss bigger. That is a conversation I will have before taking your money.
A furniture retailer: three storefronts, three ad accounts and a CRM
A Meta account with thousands of add to carts and not one recorded purchase, and a 4.3% conversion rate once the tracking and the destination were both put right.
Ready when you are. No form to fill in, and no call required to get started.
Fair questions about landing page design
How long does one page take?
About a week, most of which is the interview and the writing rather than the build. Longer if it needs photography or data from your side.
Do I need one page or several?
Start with one, for whichever campaign spends the most. If it works the pattern is worth repeating, and if it does not you have lost 490 euro rather than five times that.
Can you do this if someone else runs my ads?
Yes. The page is handed over and it is yours, whoever manages the account. I will tell your agency what was changed and why if that helps.
What conversion rate should I expect?
Anyone who answers that without seeing your business is guessing. What I will do is measure before and after, so the change is attributable instead of asserted.
What if the offer itself is the problem?
Then the page cannot fix it and I will say so. A well built page for an offer nobody wants just proves that faster and more expensively.
Is this included if you run my ads?
Yes. The page gets fixed before budget goes up, at no extra cost, because raising spend on a page that does not convert is how ad accounts waste money.
Built for these kinds of company
The same service, written for what each of them has to prove.
Find out whether it is the ads or the page.
The free 15 point check looks at the destination as well as the traffic, and tells you which of the two is actually costing you.