Marketing judged on enquiries, not impressions.

Best when the site itself is the bottleneck

Sending more traffic to a page that does not sell is the most expensive mistake in this business, because it looks like progress while it drains the budget.

I interview you, write the copy from what you actually say to buyers, then design and build around the one decision a visitor has to make. A proven layout with your words tightened, or a site designed from scratch for your business.

Best when you are invisible for the things you sell

Every enquiry currently arrives with a click charge attached. Search is the slowest channel and the only one that stops charging you per visitor once it works.

Technical faults fixed first, then content written for what buyers type when they are ready to buy, then links earned rather than bought. A plain English note every week so you can see what moved and what did not.

Best when you need enquiries this month, not next year

Ads are the only channel that answers a question in two weeks: does this offer, in this market, at this price, actually sell.

Google catches people already searching. Meta reaches them before they search. I read the real search terms weekly, maintain negatives, and fix the landing page before raising spend, because the page is usually the problem.

Best when the platform or the product feed is holding sales back

A store is not a project that finishes. Most of them are built once, handed over, and then quietly stop earning as the product data drifts and the feed fills with errors nobody reads.

I move your store onto Shopify without losing your search position, rebuild the product data properly, then run the store and the feeds every month. The migration is inside the monthly price, so there is no build fee to find first. Already on Shopify? Then the same price just runs it.

Best when your operation runs on software you do not control

The most expensive position in business software is depending on a system somebody else holds. It is usually only noticed when the relationship ends or the server is switched off, and by then the choice has been made for you.

CRM, point of sale, order tracking and internal tools, built from scratch in whatever language and framework the job calls for. One client runs on a system I built after they were locked out of their own: ten years of history migrated, a sales screen the showroom staff use daily, order tracking their customers check themselves.