Content written for what buyers actually type.
Most business blogs are written for topics nobody searches, or for searches with no buying intent behind them. I map the questions your buyers really ask, then write the pages that answer them well enough to earn the click and the enquiry.
From 490 euro a month. Three months to start, then month to month.
373 products migrated for a Dutch furniture and bedding retailer Off WooCommerce, same domain, search position held. Read the case study ➤Featured case study
373
products migrated
- 739redirects mapped
- 822feed offers
When content is the thing holding you back
Search rewards the page that answers the question best. If your pages do not answer a question anybody is asking, no amount of technical work will save them.
You published articles and nothing happened
Almost always one of two reasons: the topics have no search volume, or they have volume but no buying intent, so the traffic that arrives was never going to enquire.
You rank for your own name and nothing else
Type your company into Google and there you are. Type what you actually sell and you are nowhere, which means every one of those searches is finding a competitor.
Your service pages read like a brochure
They describe what you do rather than answering what the buyer is trying to work out. A page that does not answer a question does not get to rank for one.
Somebody generated it and nobody read it
Generic content ranks for nothing because it says what a hundred other pages already say, in the same order, with the same words.
Want to know which searches you could realistically win? The free 15 point check covers it. Get the site check
Seen enough? Send your web address and the written 15 point check comes back in two working days, free.
How the content actually gets made
The research is most of the work. The writing is the visible part.
The questions your buyers really ask
Taken from your own sales conversations first, then checked against what people actually search for. Your inbox is a better keyword tool than most keyword tools.
Intent before volume
A search with fifty buyers a month beats one with five thousand browsers. I would rather rank you for the small specific thing that sells.
Written from interviews with you
You know things your competitors do not, and that is what makes a page worth ranking. An hour on the phone produces more usable material than a week of desk research.
Service and category pages, not only blogs
For stores that means product and category pages, which is where the commercial traffic lands and where most content plans never look.
Internal linking that works
New pages are linked from pages that already get crawled, otherwise Google may never find them. That is not theory: two pages on this very site were invisible for exactly that reason.
Updated rather than abandoned
Pages that nearly rank are cheaper to improve than new pages are to create. The plan includes going back to them.
Rather just ask? One question by email or WhatsApp is fine.
What I will not do
Four habits that make content marketing a waste of money.
No generated filler
If nobody would read it, Google has no reason to rank it. Everything here is written and meant.
No word count targets
A page is as long as the answer needs. Padding to hit two thousand words makes the page worse and the reader leave.
No content calendar for its own sake
Publishing on a schedule is not a strategy. Publishing the thing a buyer is searching for is.
No keyword stuffing
Writing for a phrase rather than a person reads badly and has not worked for a decade.
A furniture retailer: three storefronts, three ad accounts and a CRM
Sixty eight collections rebuilt with their own hero copy, feature cards and FAQ content, because category pages are where store search traffic actually lands.
Ready when you are. No form to fill in, and no call required to get started.
Fair questions about SEO copywriting
How long until content ranks?
A new page on an established site can move in weeks. On a new domain, expect months, and expect the first movement on the specific low competition questions rather than the obvious head terms.
Who actually writes it?
I do, from interviews with you. Nothing is generated and published unread. That is the whole reason it can say something your competitors' pages do not.
How much of my time does this take?
About an hour a month on a call, plus reading a draft. The interview is the part that cannot be skipped, because it is where the material comes from.
Can you write in Dutch or German?
Yes. You and I work in English, and a native speaker writes the Dutch or German itself, because a market page that reads as translated does not convert.
What if I already have a blog full of posts?
Then the first job is usually improving and consolidating what is there. Pages that nearly rank are much cheaper to fix than new ones are to write.
Do you do link building too?
On the 950 tier, yes, earned rather than bought. Bought links are how sites get penalised and a penalty costs far more than patience does.
Built for these kinds of company
The same service, written for what each of them has to prove.
Start with what you could realistically win.
The free 15 point check tells you which searches are within reach on your domain today, and which are years away. That is worth knowing before you commission anything.