Move your store without losing what it already earns.
895 euro a month, ex VAT. I move your store onto Shopify, rebuild the product data, redirect every old address so your search position survives the move, then run the store and the feeds every month afterwards. The migration is included and there is no build fee.
Three months to start, then month to month. Reply within one working day.
When moving your store is the right call
A migration is not worth doing because a platform is fashionable. It is worth doing when the platform is costing you sales you can name.
Your platform is holding the store back
Every change needs a developer, the plugin stack fights itself, and pages load slowly enough that buyers leave before they see the product. The store still sells, so it never quite becomes urgent, and it quietly costs you every month.
Your product feed keeps getting rejected
Disapproved products, warnings nobody has read in months, and Shopping ads that are not running on the products you most want to sell. The feed is the least glamorous part of an online store and it decides what Google will show.
You are afraid a move will cost you your rankings
This is the real reason stores stay on a platform they have outgrown, and it is a fair fear. It is also a solvable engineering problem: map every old URL to a new one before you go live and the traffic follows the store across.
Nobody owns the store day to day
Somebody built it and moved on. Product data drifts, prices go stale, errors accumulate in accounts nobody opens. A store is not a project that finishes, and treating it as one is why most of them slowly stop earning.
Not sure whether the platform is the problem? The free 15 point check will tell you. Get the site check
How the move works, without losing traffic
Three to four weeks for a store of a few hundred products. You keep selling on the old store the whole time, and the switch itself is one day.
Audit and map
Every URL on the current store is listed and matched to where it will live afterwards, including the ones nobody remembers publishing. Nothing is built until that map exists.
Rebuild the product data
Titles, variants, options, images, categories and specifications, restructured properly rather than copied across. This is where most of the weeks go, and it is what makes the feed work later.
Build the store
The new store is built and filled while the old one keeps selling. You see it and use it before anything switches.
Redirect everything
Every old address is redirected to its new page, then tested. On the last migration that was 739 of them across 373 products and 68 collections.
Go live on the same domain
The switch is one day. Same domain, so the site keeps whatever search position it had rather than starting again on a new one.
Then it gets run
Feeds, Merchant Center, product data, fixes and improvements, every month. This is the part that the 895 is actually for.
What 895 a month includes
The move is the start of it, not the whole of it. Here is where the hours go.
The migration, included
No separate build fee. The move onto Shopify is part of the monthly price, which is why there is a three month commitment at the start.
Product data rebuilt properly
Variants, options, specifications and categories restructured rather than dumped across. Everything downstream, search, feeds and ads, depends on this being right.
Product feed and Merchant Center
Built, submitted and kept free of errors. On the last store that meant 822 offers live with zero errors, after the official app turned out to be unable to build a working feed at all.
The store, run every month
New products, price changes, fixes, speed, the things that break quietly. Real hours on your store rather than a subscription to a dashboard.
Tracking set up under your name
Analytics, Search Console and Merchant Center in your own account, so you can check what I tell you against the source rather than taking my word for it.
Weekly notes in plain English
Three minutes to read: what was done, what moved, what is next. Not a forty tab report built to look like effort.
What I will not do
Four habits that make store migrations expensive. I have opted out of all of them.
No separate build fee
The migration is in the monthly price. You are not asked for thousands before anything works.
No lock in past three months
Three months to start, because a migration is weeks of work. Then month to month, thirty days notice, no exit fee.
No feed left to an app
If the official app cannot build a working feed for your catalogue, I build it directly rather than telling you the products are the problem.
No accounts in my name
Every account is created under your email. If you stop, you remove me and keep everything.
Ela Wonen and Slapen: three storefronts, three ad accounts and a CRM
A Dutch furniture retailer moved off WooCommerce onto the same domain with its rankings intact, then had the store, the feeds and the advertising run month after month. This is exactly the work described on this page.
Fair questions about moving a store
Will I lose my Google rankings when the store moves?
That is the risk, and it is an engineering problem rather than a gamble. Rankings are lost when old URLs stop resolving, so every old address gets mapped to its new one before anything goes live. On the last store I moved that meant 739 redirects across 373 products and 68 collections, on the same domain, and the search position held.
What does 895 euro a month actually include?
The migration itself with no separate build fee, the product data rebuilt, the product feed and Merchant Center kept free of errors, and the store looked after every month after that: fixes, changes, new products, and a plain English note every week.
How long does the move take?
Three to four weeks for a store of a few hundred products, most of which is product data and redirect mapping rather than design. You keep selling on the old store the whole time. The switch itself is one day.
What happens to my old product URLs?
Every one of them is redirected to its new page. Links other sites have pointed at you, bookmarks, old ads, printed material, all of it still lands somewhere correct rather than on a 404. This is the single step most migrations get wrong.
Why is there no build fee?
Because the store is worth more to both of us running than it is delivered. The migration is included and you commit to three months, which is long enough for the move to be worth doing at this price. After that it is month to month with thirty days notice.
What if I am already on Shopify?
Then you skip the move and the same 895 a month runs the store: product data, feeds, Merchant Center, ongoing fixes and improvements. Plenty of stores are on the right platform and still have a feed nobody has looked at in a year.
Who owns the store and the accounts?
You do, from day one. The Shopify store, the Merchant Center account, the analytics, all of it created under your own email with me added as a user. If you stop, you remove me and nothing goes with me.
My product feed keeps getting rejected. Can you fix that without a migration?
Usually yes, and it is worth checking before you move anything. Send me the store and I will tell you in the free check whether the feed problems are the platform or the data.
Start with the check, not the migration.
Send your store address and you get a written 15 point report in two working days, free. It says whether your platform is really the problem, and what a move would and would not fix.
Reply within one working day. Two client slots open.