One of the few European markets where an English site is not a compromise.
English is used routinely in Cypriot business, law and finance, which makes this one of the very few places in Europe where an English language site competes for real local demand rather than talking past it.
Start with the free 15 point site check. Two working days, no call required.
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What is actually different about selling into Cyprus
The specifics that change the build, not a list of countries I will work in.
The regulator
The Office of the Commissioner for Personal Data Protection. The GDPR applies in full across the areas under the Republic's control.
The languages
Greek is the main language and English is used widely in business, professional services and with the large international community. Turkish is an official language of the Republic.
Checkout
The euro. Cards lead online, and a meaningful share of transactions involve buyers or businesses based elsewhere, which shapes what a checkout has to support.
What the market is
Small domestically, and a base for a great deal of international business in shipping, finance and professional services, where the buyer is frequently not on the island at all.
What usually goes wrong on a Cypriot site
Targeting the island instead of the client base
Search work scoped to Cyprus for a firm whose clients are in London, Athens, Dubai and Tel Aviv. The volume is wherever the buyers are.
Greek and English competing with each other
Two versions of the same page with no hreflang, splitting the authority and sometimes serving the wrong one.
Professional services with nothing to verify
A site for a firm selling trust that publishes no prices, no named people and no checkable work, in a sector where the buyer is doing due diligence from another country.
Local volume mistaken for the whole opportunity
Keyword tools report very little for Cyprus and that answers the wrong question for any business selling off the island.
Not sure which of those it is? Send the web address and the written 15 point check says so in two working days, free.
What the work actually is
The same list whether you are in Cyprus or anywhere else I work.
The 15 point technical check
Speed, indexing, structured data, redirects, consent and the rest, written out in the order worth fixing rather than the order a crawler found them.
Pages for what buyers search
Built from real search data in the language your buyers type, not translated from an English page and hoped over.
A redirect map before anything moves
Every old address mapped to a new one and tested before launch, because this is the step that loses rankings when it is skipped.
Tracking that waits for consent
Nothing loads before a choice is made, and the banner says what it does. This is the part regulators are actually acting on.
Google Ads on a flat fee
A fixed monthly amount whatever the spend, so the advice does not get more expensive when the budget does.
Shopify and WooCommerce moves
Products, variants, media and URLs moved with the search positions held, on the same domain where that is possible.
Custom systems when software is the problem
Order flows, stock feeds and internal tools, when the honest answer is that no amount of marketing fixes the process underneath.
Plain monthly notes
What was done, what it changed and what is next, in a page you can read without a glossary.
Want the number first? Every price is published, including the ones I would not charge you.
Who your buyer actually is decides everything
There are two quite different businesses on this island. One sells to people who live here, where volumes are small, Greek matters and the competition is thin. The other sells internationally from here, in shipping, finance, law and technology, where the buyer may be anywhere and the search market is whichever country they are in.
The second is almost always the larger opportunity and the one that gets targeted wrongly, because the research is scoped to the island by default. Getting that scoping right at the start is worth more than any amount of on page work afterwards, and it is the first thing the free check looks at.
English as an actual advantage
Across most of Europe I will argue hard for building in the local language, because the searching happens there. Cyprus is one of the exceptions worth naming. English is genuinely in use in Cypriot commercial life, so an English site is not a compromise aimed at a market that would rather read something else.
That lowers the cost of entry considerably, and it is doubly true for a business selling internationally, where the English pages are doing the real work anyway. A Greek version remains worth having for the domestic side, and the two need hreflang so they stop competing with each other.
A furniture retailer: three storefronts, three ad accounts and a CRM
A Dutch furniture retailer with three brands and a ten to twelve week order cycle, where the online numbers alone made a busy business look like a failing one until the measurement was fixed.
What I will not do
Said before you ask, because it is usually the deciding part.
Promise a position
Nobody controls Google's results, and anyone who promises a ranking is either guessing or lying. I will tell you what is winnable and what is not, with the search data in front of you.
Hold your accounts
Analytics, Search Console and every ad account are registered in your name from day one. If you stop working with me you lose nothing but me.
Bill a percentage of ad spend
A percentage pays me more when you spend more, which is the wrong incentive. Advertising is a flat monthly fee whatever the budget.
Take the work if it is the wrong spend
If the free check says your problem is not a website problem, the report says so and I tell you what would actually move the number.
Rather just ask? One question by email or WhatsApp is fine.
The rest of the Mediterranean islands
Neighbouring markets, each with its own regulator, language and checkout.
Every market I work in is listed on where I work, with what differs in each one.
Fair questions before you get in touch
You are not based here. Does that matter?
It has not so far. Everything runs by email and WhatsApp, the accounts are in your name, and the work is the same work wherever it is typed. I am in Pakistan and I say so on every page, because finding that out later is worse than reading it now.
Should we build in Greek, English, or both?
Both, usually, with English carrying the international side and Greek the domestic one. Which gets built first depends on where your revenue actually comes from, and the data answers that.
Our clients are not in Cyprus. Does local search matter at all?
Much less than you would think, and that is the most common mistake here. The research should be scoped to the countries your clients are in, which usually changes the whole plan.
We are a professional services firm. Does publishing prices make sense?
Often a price range or a clear description of how fees work does, because your buyer is assessing you from another country with no way to ask around. Something checkable beats a contact form.
Why are the prices on the website?
Because the alternative is a quote form, and a quote form exists to get you on a call before you know the number. The free 15 point check, the 290 euro audit and the monthly and rebuild prices are all published. You can decide before you ever write to me.
How long before any of this shows up in search?
A new page on a site that already carries some authority can move within weeks. On a site with very few links pointing at it, expect months, and expect the first movement on specific questions rather than on the obvious commercial terms. I will not give you a date, because nobody controls the result. What I will give you is the order of the work and what each step is meant to change.
Send your web address. That is the whole first step.
The written 15 point check comes back within two working days, free. It says what is holding the site back, in the order worth fixing.