Greek is written in its own alphabet, and your website probably handles that badly.
Every system between your content and the visitor has an opinion about how to turn Greek into Latin characters, and they rarely agree. The result is duplicate URLs, broken internal links and sitemap entries that point nowhere, none of which is visible from the page itself.
Start with the free 15 point site check. Two working days, no call required.
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What is actually different about selling into Greece
The specifics that change the build, not a list of countries I will work in.
The regulator
The Hellenic Data Protection Authority. The GDPR applies in full.
The script
Greek uses its own alphabet, and accented characters add further variants. Transliteration has to be consistent across URLs, internal links, sitemaps and redirects, and usually is not.
Checkout
The euro. Paying when the parcel arrives is offered by a very large share of Greek online shops, more than almost anywhere else in Europe, and buyers expect to see the option.
Tourism timing
A large part of the economy depends on visitors who research and book months before they travel, which decides when search work has to start to be worth anything.
What usually goes wrong on a Greek site
Inconsistent transliteration
The content system, the theme and the sitemap plugin each convert Greek to Latin characters their own way, producing duplicate addresses for the same page and internal links that quietly 404.
Accents stripped in some places and not others
The same word indexed under two spellings, splitting whatever authority the page had between them.
One English page for all visitor markets
German, British, French and Italian visitors search in their own languages, and those results pages are cheaper to enter than the English one.
No delivery payment option
In a market where it is close to universal, its absence reads as a foreign or untrustworthy shop rather than a modern one.
Not sure which of those it is? Send the web address and the written 15 point check says so in two working days, free.
What the work actually is
The same list whether you are in Greece or anywhere else I work.
The 15 point technical check
Speed, indexing, structured data, redirects, consent and the rest, written out in the order worth fixing rather than the order a crawler found them.
Pages for what buyers search
Built from real search data in the language your buyers type, not translated from an English page and hoped over.
A redirect map before anything moves
Every old address mapped to a new one and tested before launch, because this is the step that loses rankings when it is skipped.
Tracking that waits for consent
Nothing loads before a choice is made, and the banner says what it does. This is the part regulators are actually acting on.
Google Ads on a flat fee
A fixed monthly amount whatever the spend, so the advice does not get more expensive when the budget does.
Shopify and WooCommerce moves
Products, variants, media and URLs moved with the search positions held, on the same domain where that is possible.
Custom systems when software is the problem
Order flows, stock feeds and internal tools, when the honest answer is that no amount of marketing fixes the process underneath.
Plain monthly notes
What was done, what it changed and what is next, in a page you can read without a glossary.
Want the number first? Every price is published, including the ones I would not charge you.
The script problem, which is a technical problem
This is not about whether to write in Greek. It is about what happens underneath. A page titled in Greek generates a URL somewhere, and the rule used to make that URL is often different from the rule the sitemap uses, which is different again from the rule applied when somebody pastes a link. So the same page accumulates several addresses, search engines see duplicates, and the authority that should sit on one page is spread across three.
Nothing on the surface shows it. You find it by crawling the site and comparing what the pages say their addresses are against what links to them, which is part of the free 15 point check. The fix is a consistent rule, canonicals, and a redirect map covering the variants already in the index.
Build for the languages your visitors book in
For anything touching tourism, the Greek version of the site serves credibility and the domestic market, and the bookings come through pages in the languages visitors search in. Those are separate markets with separate competition, and the less obvious ones are usually far cheaper to enter than English.
That means deciding which markets actually send you business and building for those specifically, with Germany, the UK, France and Italy each having its own rules, language and payment expectations. One English page is not a plan for four countries.
A furniture retailer: three storefronts, three ad accounts and a CRM
A Dutch furniture retailer with three brands and a ten to twelve week order cycle, where the online numbers alone made a busy business look like a failing one until the measurement was fixed.
What I will not do
Said before you ask, because it is usually the deciding part.
Promise a position
Nobody controls Google's results, and anyone who promises a ranking is either guessing or lying. I will tell you what is winnable and what is not, with the search data in front of you.
Hold your accounts
Analytics, Search Console and every ad account are registered in your name from day one. If you stop working with me you lose nothing but me.
Bill a percentage of ad spend
A percentage pays me more when you spend more, which is the wrong incentive. Advertising is a flat monthly fee whatever the budget.
Take the work if it is the wrong spend
If the free check says your problem is not a website problem, the report says so and I tell you what would actually move the number.
Rather just ask? One question by email or WhatsApp is fine.
The rest of South East Europe
Neighbouring markets, each with its own regulator, language and checkout.
Every market I work in is listed on where I work, with what differs in each one.
Fair questions before you get in touch
You are not based here. Does that matter?
It has not so far. Everything runs by email and WhatsApp, the accounts are in your name, and the work is the same work wherever it is typed. I am in Pakistan and I say so on every page, because finding that out later is worse than reading it now.
How do we know if the transliteration is broken?
You crawl the site and compare the addresses pages claim against the addresses linking to them. The free 15 point check does that and tells you how many duplicates and dead internal links are there.
Do we need an English version?
If your buyers are visitors, yes, and English on its own is leaving the German and French markets to competitors who bothered. Which languages to add is a question your own booking data answers.
Is cash on delivery still necessary?
In Greek consumer retail it is close to expected. Offer it, make sure the order flow handles an unpaid order properly, then measure what your buyers actually choose.
Why are the prices on the website?
Because the alternative is a quote form, and a quote form exists to get you on a call before you know the number. The free 15 point check, the 290 euro audit and the monthly and rebuild prices are all published. You can decide before you ever write to me.
How long before any of this shows up in search?
A new page on a site that already carries some authority can move within weeks. On a site with very few links pointing at it, expect months, and expect the first movement on specific questions rather than on the obvious commercial terms. I will not give you a date, because nobody controls the result. What I will give you is the order of the work and what each step is meant to change.
Send your web address. That is the whole first step.
The written 15 point check comes back within two working days, free. It says what is holding the site back, in the order worth fixing.