An Irish site usually sells into two legal regimes at once.
Most Irish companies sell into Ireland and the UK from the same website. Since Brexit those are two different data protection regimes, two different cookie rulebooks and two different sets of published company details, and treating them as one is the commonest mistake on Irish sites.
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What is actually different about selling into Ireland
The specifics that change the build, not a list of countries I will work in.
The regulator
The Data Protection Commission. Because the DPC is lead authority for a large share of the big technology companies in Europe, most Irish guidance you will find was written for enterprises, not for a company of twelve.
What the site must publish
The Irish transposition of the same European e-commerce duty: who you are, where you are established, how to reach you electronically, your VAT number and your Companies Registration Office details.
The cookie rule
The Irish ePrivacy Regulations of 2011, alongside the GDPR. If you also serve UK visitors, PECR applies to that side of the traffic.
Checkout
Euro for Ireland and pounds for Britain, which is a currency problem a lot of Irish checkouts never solve properly.
What usually goes wrong on an Irish site
One rulebook assumed for two markets
UK GDPR and EU GDPR treated as interchangeable, so the site satisfies neither cleanly and the privacy policy describes a regime that only covers half the visitors.
Guidance written for a different size of company
Advice aimed at multinationals applied to a small business, producing a consent setup that is expensive, slow and still wrong in the one place that matters.
Euro only pricing for British buyers
A checkout that quotes euro to a UK customer, which reads as a foreign supplier and loses the sale before the shipping page.
Competing with Dublin agency prices and hiding the number
A site that will not say what anything costs, in a market where the buyer is already comparing three suppliers who also will not say.
Not sure which of those it is? Send the web address and the written 15 point check says so in two working days, free.
What the work actually is
The same list whether you are in Ireland or anywhere else I work.
The 15 point technical check
Speed, indexing, structured data, redirects, consent and the rest, written out in the order worth fixing rather than the order a crawler found them.
Pages for what buyers search
Built from real search data in the language your buyers type, not translated from an English page and hoped over.
A redirect map before anything moves
Every old address mapped to a new one and tested before launch, because this is the step that loses rankings when it is skipped.
Tracking that waits for consent
Nothing loads before a choice is made, and the banner says what it does. This is the part regulators are actually acting on.
Google Ads on a flat fee
A fixed monthly amount whatever the spend, so the advice does not get more expensive when the budget does.
Shopify and WooCommerce moves
Products, variants, media and URLs moved with the search positions held, on the same domain where that is possible.
Custom systems when software is the problem
Order flows, stock feeds and internal tools, when the honest answer is that no amount of marketing fixes the process underneath.
Plain monthly notes
What was done, what it changed and what is next, in a page you can read without a glossary.
Want the number first? Every price is published, including the ones I would not charge you.
Two regimes on one website, handled once
The practical job is not choosing between the Irish and the British rules. It is building one site that satisfies both without doubling the furniture. The privacy policy has to name both regimes and say which applies to whom. The consent setup has to meet the stricter reading per category rather than branching on the visitor's location, because location branching is fragile and fails quietly. The published company details have to cover the Companies Registration Office list, and the UK list if you are established there too.
None of that is expensive. It is just specific, and it is the kind of specific that general advice skips. The analytics half of it is the part most sites get wrong, and I have set out how it actually resolves in the guide to GDPR and analytics.
Why a small Irish market is easier to win than it looks
Ireland is a small search market, and that cuts both ways. There is less volume, and there is also far less competent competition than in Britain. For a lot of Irish service businesses the winnable searches are the specific questions their buyers ask before they buy, not the two word service term everybody is fighting over. Those question pages are cheaper to build, they rank faster, and they bring someone who already knows what they want.
That is not a theory I am asking you to take on faith. It is what the search data on my own site says: the page answering a narrow legal question sits on the first page of results, and the page aimed at a popular commercial term gets no impressions at all. I will show you the same comparison for your own market before you spend anything.
A furniture retailer: three storefronts, three ad accounts and a CRM
A Dutch furniture retailer with three brands and a ten to twelve week order cycle, where the online numbers alone made a busy business look like a failing one until the measurement was fixed.
What I will not do
Said before you ask, because it is usually the deciding part.
Promise a position
Nobody controls Google's results, and anyone who promises a ranking is either guessing or lying. I will tell you what is winnable and what is not, with the search data in front of you.
Hold your accounts
Analytics, Search Console and every ad account are registered in your name from day one. If you stop working with me you lose nothing but me.
Bill a percentage of ad spend
A percentage pays me more when you spend more, which is the wrong incentive. Advertising is a flat monthly fee whatever the budget.
Take the work if it is the wrong spend
If the free check says your problem is not a website problem, the report says so and I tell you what would actually move the number.
Rather just ask? One question by email or WhatsApp is fine.
The rest of the British Isles
Neighbouring markets, each with its own regulator, language and checkout.
Every market I work in is listed on where I work, with what differs in each one.
Fair questions before you get in touch
You are not based here. Does that matter?
It has not so far. Everything runs by email and WhatsApp, the accounts are in your name, and the work is the same work wherever it is typed. I am in Pakistan and I say so on every page, because finding that out later is worse than reading it now.
We sell into Ireland and the UK. Do we need two websites?
No. You need one site that handles two currencies, names both legal regimes in the privacy policy and publishes both sets of company details where they apply. Two sites doubles the maintenance and halves the search authority.
Is the Data Protection Commission actually enforcing against small companies?
The headline cases are large, which is where the attention goes. The everyday risk for a small company is not a headline fine, it is a complaint from one annoyed visitor that you cannot answer because the tracking was never documented.
Why are the prices on the website?
Because the alternative is a quote form, and a quote form exists to get you on a call before you know the number. The free 15 point check, the 290 euro audit and the monthly and rebuild prices are all published. You can decide before you ever write to me.
Can you work in the same timezone as us?
The overlap is most of your working day, and anything urgent goes by WhatsApp. Replies to anything written come back within two working days, usually faster.
How long before any of this shows up in search?
A new page on a site that already carries some authority can move within weeks. On a site with very few links pointing at it, expect months, and expect the first movement on specific questions rather than on the obvious commercial terms. I will not give you a date, because nobody controls the result. What I will give you is the order of the work and what each step is meant to change.
Send your web address. That is the whole first step.
The written 15 point check comes back within two working days, free. It says what is holding the site back, in the order worth fixing.