The largest Baltic market, and the one most suppliers skip.
Lithuania has more people than Estonia and Latvia have between them, a fast growing online retail sector and a language that keeps almost every foreign supplier out. That combination is unusual and it does not last forever.
Start with the free 15 point site check. Two working days, no call required.
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What is actually different about selling into Lithuania
The specifics that change the build, not a list of countries I will work in.
The regulator
The State Data Protection Inspectorate. The GDPR applies in full.
Checkout
The euro, with bank links the expected way to pay, the same habit as Estonia and Latvia. Cards are normal alongside them rather than instead of them.
The language
Lithuanian is the most conservative living Indo-European language, with a case system that defeats machine translation and makes keyword research unreliable unless the forms are checked against real searches.
The market
The largest of the three Baltic states by population, with a domestic online retail sector that has grown quickly and results pages that have not caught up with it.
What usually goes wrong on a Lithuanian site
Translated Lithuanian
The case system means translated copy is often grammatically odd and always aimed at word forms that differ from what people search.
The Baltics treated as one market
Three unrelated languages, three sets of copy. A site that serves one and assumes the others follow reaches a third of the region.
A card only checkout
Bank links are the habit. Leaving them out is the clearest avoidable cause of abandonment at the payment step.
No local content at all
An English or Russian site aimed at a market that searches in Lithuanian, which means it is not competing for the queries that matter.
Not sure which of those it is? Send the web address and the written 15 point check says so in two working days, free.
What the work actually is
The same list whether you are in Lithuania or anywhere else I work.
The 15 point technical check
Speed, indexing, structured data, redirects, consent and the rest, written out in the order worth fixing rather than the order a crawler found them.
Pages for what buyers search
Built from real search data in the language your buyers type, not translated from an English page and hoped over.
A redirect map before anything moves
Every old address mapped to a new one and tested before launch, because this is the step that loses rankings when it is skipped.
Tracking that waits for consent
Nothing loads before a choice is made, and the banner says what it does. This is the part regulators are actually acting on.
Google Ads on a flat fee
A fixed monthly amount whatever the spend, so the advice does not get more expensive when the budget does.
Shopify and WooCommerce moves
Products, variants, media and URLs moved with the search positions held, on the same domain where that is possible.
Custom systems when software is the problem
Order flows, stock feeds and internal tools, when the honest answer is that no amount of marketing fixes the process underneath.
Plain monthly notes
What was done, what it changed and what is next, in a page you can read without a glossary.
Want the number first? Every price is published, including the ones I would not charge you.
Why the language is the moat
Lithuanian keeps grammatical features most European languages lost centuries ago, including a full case system that changes the ending of almost every noun depending on its role. The practical effect is that machine translation produces something a reader can tell is wrong, and that a keyword list pulled in one form hides the volume sitting on the others.
That is precisely why the results pages are winnable. The suppliers who do this work properly mostly work in English, German and the larger European languages, and the ones competing for Lithuanian phrases are local and often have not done the technical work. Careful work in the language is enough here in a way it is not in a large market.
Selling across the Baltics from Lithuania
Most Lithuanian businesses of any size sell into Latvia and Estonia too, and the payment habits and buying behaviour are similar enough that the commercial side carries over. The languages do not, so the realistic shape is one structure, one set of technical work and three sets of copy connected with hreflang.
If that is the plan, SEO and websites in Latvia and SEO and websites in Estonia cover what differs in each, including the second language question that matters more in Riga and Tallinn than it does here.
A furniture retailer: three storefronts, three ad accounts and a CRM
A Dutch furniture retailer with three brands and a ten to twelve week order cycle, where the online numbers alone made a busy business look like a failing one until the measurement was fixed.
What I will not do
Said before you ask, because it is usually the deciding part.
Promise a position
Nobody controls Google's results, and anyone who promises a ranking is either guessing or lying. I will tell you what is winnable and what is not, with the search data in front of you.
Hold your accounts
Analytics, Search Console and every ad account are registered in your name from day one. If you stop working with me you lose nothing but me.
Bill a percentage of ad spend
A percentage pays me more when you spend more, which is the wrong incentive. Advertising is a flat monthly fee whatever the budget.
Take the work if it is the wrong spend
If the free check says your problem is not a website problem, the report says so and I tell you what would actually move the number.
Rather just ask? One question by email or WhatsApp is fine.
The rest of the Baltics
Neighbouring markets, each with its own regulator, language and checkout.
Every market I work in is listed on where I work, with what differs in each one.
Fair questions before you get in touch
You are not based here. Does that matter?
It has not so far. Everything runs by email and WhatsApp, the accounts are in your name, and the work is the same work wherever it is typed. I am in Pakistan and I say so on every page, because finding that out later is worse than reading it now.
Can we start with Lithuanian and add the other Baltics later?
Yes, and tell me at the start even if the others are a year away. The URL structure and the hreflang setup are designed differently when more languages are coming, and retrofitting costs more than planning for it.
Is keyword research reliable in Lithuanian?
Only if the inflected forms are checked against what people actually type. A raw tool export is misleading here, which is part of why the market stays underserved.
Who writes the Lithuanian?
A native speaker, working from Lithuanian search data rather than translating the English pages.
Why are the prices on the website?
Because the alternative is a quote form, and a quote form exists to get you on a call before you know the number. The free 15 point check, the 290 euro audit and the monthly and rebuild prices are all published. You can decide before you ever write to me.
How long before any of this shows up in search?
A new page on a site that already carries some authority can move within weeks. On a site with very few links pointing at it, expect months, and expect the first movement on specific questions rather than on the obvious commercial terms. I will not give you a date, because nobody controls the result. What I will give you is the order of the work and what each step is meant to change.
Send your web address. That is the whole first step.
The written 15 point check comes back within two working days, free. It says what is holding the site back, in the order worth fixing.