Bristol sells considered things. The sites rush the decision.
Bristol has an unusual mix for its size: technical and engineering firms alongside a deep independent retail and product scene. What those have in common is a buyer who takes their time, reads several pages and compares before they commit. Most sites here are built to capture a decision that has not been made yet.
Start with the free 15 point site check. Two working days, no call required.
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What usually goes wrong on a Bristol site
Everything pushed at the sale
A buyer three weeks from deciding is met with a buy button and nothing to read. The pages that would have kept them are the ones nobody wrote.
No comparison page, so somebody else writes it
People search you against the alternative they are also weighing. If you have not written that page, a review site or the competitor has.
The measurement only counts checkouts
On a considered purchase most of the value shows up as an enquiry, a saved page or a return visit weeks later. Counting only the final step makes good work look like failure.
A rebuild that lost the rankings
Replatforming is where search position dies, because every address changes at once and the old ones are never mapped. It is avoidable by writing the redirects first.
Not sure which of those it is? Send the web address and the written 15 point check says so in two working days, free.
What the work actually is
The same list wherever I work, shaped for a decision that takes weeks.
The 15 point technical check
Speed, indexing, structured data, redirects, consent and the rest, written out in the order worth fixing rather than as a 90 page export.
Pages for what buyers search
Most sites describe what the company does. Buyers search for the problem they have. Those are different pages and the second kind is usually missing.
A redirect map before anything moves
Written first, tested on the live site after, so a rebuild or a platform move keeps the positions you already earned.
Tracking that waits for consent
Nothing fires before somebody agrees, verified by watching the network rather than trusting the plugin's own claim.
Comparison pages you control
Written honestly, including where the alternative is the better choice, because a page that pretends otherwise is the one people stop trusting.
Measurement past the checkout
Enquiries, saves and returning visits counted as well as sales, so a long decision is not scored as a loss.
Shopify and WooCommerce moves
Product data rebuilt rather than dumped across, feeds built by hand when the official app cannot, and the domain kept.
Plain monthly notes
What changed, what moved, what did not, and what I am doing next. Written so you can forward it without translating it.
Want the number first? Every price is published, including the ones I would not charge you.
Why a slow decision breaks normal reporting
If somebody needs three weeks and five visits to decide, a report that looks at this month compares the wrong things. The visit that started the decision and the one that finished it fall in different windows, and the campaign that caused the sale often gets no credit at all.
The practical fix is to count the steps you can actually see. An enquiry, a saved basket, a second visit from the same person. None of those are the sale, but they move in the right direction before the sale does, and they let you judge the work on something other than noise.
How remote actually works, day to day
I am in Pakistan, three to four hours ahead of the UK and Ireland. Work is usually already done when your day starts, and anything you send in the afternoon has an answer waiting the next morning. There is no office to visit and no software for you to learn.
You get a written note every month saying what changed and what moved. Everything else happens by email or WhatsApp, in your own time. If a job genuinely needed somebody in the room, I would say so before taking it rather than after.
A furniture retailer: three storefronts, three ad accounts and a CRM
A Dutch furniture retailer with three brands and a ten to twelve week order cycle, where the online numbers alone made a busy business look like a failing one until the measurement was fixed.
What I will not do
Said before you ask, because it is usually the deciding part.
Promise a position
Nobody controls Google's results, and anyone who promises a ranking is either guessing or lying. I will tell you what I expect to move and roughly when, in writing, and you can hold me to that instead.
Hold your accounts
Analytics, Search Console and every ad account are registered in your name from day one. If you stop working with me you lose nothing but me.
Bill a percentage of ad spend
A percentage pays me more when you spend more, which is the wrong incentive. Advertising is a flat monthly fee whatever the budget does.
Take the work if it is the wrong spend
If the free check says your problem is not a website problem, the report says so and I tell you what would actually help, even when that is nothing I sell.
Rather just ask? One question by email or WhatsApp is fine.
Fair questions before you get in touch
You are not based here. Does that matter?
It has not so far. Everything runs by email and WhatsApp, the accounts are in your name, and no project I have run depended on being in the room. If what you want is somebody who will come to your office, I am the wrong choice and I would rather say so now.
What does it cost?
The 15 point check is free. A full audit with a 90 day plan is 290 euro and comes off whatever you buy next. Monthly search work starts at 490 euro and a fixed price website rebuild starts at 1,450 euro. Every price is on the pricing page, not behind a form.
How do we start?
Send the web address. The written check comes back within two working days and says what is holding the site back, in the order worth fixing. There is no call, nothing to install, and no obligation after it.
We are an independent shop, not a big brand. Is this overkill?
The list is the same but the order is different. For a small independent the free check usually finds that speed, the enquiry route and a handful of missing pages matter far more than anything described as a strategy.
Will you write comparison pages against our competitors?
Yes, and honestly, which means saying where the other option genuinely fits better. A comparison page that never concedes anything reads as marketing and gets treated as marketing.
How long before anything moves?
Technical fixes show in weeks. Comparison and use case pages take months to settle. I will tell you which your site needs before you spend anything.
Other places I work
Send your web address. That is the whole first step.
The written 15 point check comes back within two working days, free. It says what is holding the site back, in the order worth fixing.