Dublin competes with its own neighbours for every search.
Dublin carries an unusual concentration of software and international services, which means a small Irish company often shares its search results with far larger operations headquartered a few streets away. Competing on the same broad terms is a losing trade. Competing on the specific ones is not, and they are usually unwritten.
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What usually goes wrong on a Dublin site
Aiming at terms that are already owned
The broad category word is held by companies with budgets you cannot match. Months of work goes into a search that was never available.
Feature language instead of the problem
Software sites describe what the product has. Buyers search for the job they are trying to finish. Those are different pages and the second kind is usually missing.
Consent treated as a plugin
Ireland is a serious place to get this wrong. Most banners let the tracking fire first, which is exactly the part that is enforced.
No page for the comparison being made
People search you against the alternative. If you have not written that page, somebody with an affiliate link has.
Not sure which of those it is? Send the web address and the written 15 point check says so in two working days, free.
What the work actually is
The same list wherever I work, pointed at searches that are genuinely available.
The 15 point technical check
Speed, indexing, structured data, redirects, consent and the rest, written out in the order worth fixing rather than as a 90 page export.
Pages for what buyers search
Most sites describe what the company does. Buyers search for the problem they have. Those are different pages and the second kind is usually missing.
A redirect map before anything moves
Written first, tested on the live site after, so a rebuild or a platform move keeps the positions you already earned.
Tracking that waits for consent
Nothing fires before somebody agrees, verified by watching the network rather than trusting the plugin's own claim.
A page per use case
Named for the job rather than the feature, because people search for how to do a thing and discover the software that does it, in that order.
Comparison pages you control
Written honestly, including where the alternative fits better, which is the version people actually trust.
Consent set up so it blocks
Nothing loads before a choice is made, checked against the live site rather than taken on trust from a settings screen.
Plain monthly notes
What changed, what moved, what did not, and what I am doing next. Written so you can forward it without translating it.
Want the number first? Every price is published, including the ones I would not charge you.
Picking a search you can actually win
The instinct is to go after the biggest term that describes what you sell. In a market like this, that term usually belongs to somebody with a decade of links and a team. Aiming there produces a page that sits where nobody looks, which costs the same to write as one that works.
The alternative is narrower and less flattering: the exact question your buyer asks, the specific job they are trying to finish, the comparison they are actually weighing. Those pages get far fewer visitors each, and a far higher share of them are people who can buy. On a young site that is the only trade available, and it is a good one.
How remote actually works, day to day
I am in Pakistan, three to four hours ahead of the UK and Ireland. Work is usually already done when your day starts, and anything you send in the afternoon has an answer waiting the next morning. There is no office to visit and no software for you to learn.
You get a written note every month saying what changed and what moved. Everything else happens by email or WhatsApp, in your own time. If a job genuinely needed somebody in the room, I would say so before taking it rather than after.
A furniture retailer: three storefronts, three ad accounts and a CRM
A Dutch furniture retailer with three brands and a ten to twelve week order cycle, where the online numbers alone made a busy business look like a failing one until the measurement was fixed.
What I will not do
Said before you ask, because it is usually the deciding part.
Promise a position
Nobody controls Google's results, and anyone who promises a ranking is either guessing or lying. I will tell you what I expect to move and roughly when, in writing, and you can hold me to that instead.
Hold your accounts
Analytics, Search Console and every ad account are registered in your name from day one. If you stop working with me you lose nothing but me.
Bill a percentage of ad spend
A percentage pays me more when you spend more, which is the wrong incentive. Advertising is a flat monthly fee whatever the budget does.
Take the work if it is the wrong spend
If the free check says your problem is not a website problem, the report says so and I tell you what would actually help, even when that is nothing I sell.
Rather just ask? One question by email or WhatsApp is fine.
Fair questions before you get in touch
You are not based here. Does that matter?
It has not so far. Everything runs by email and WhatsApp, the accounts are in your name, and no project I have run depended on being in the room. If what you want is somebody who will come to your office, I am the wrong choice and I would rather say so now.
What does it cost?
The 15 point check is free. A full audit with a 90 day plan is 290 euro and comes off whatever you buy next. Monthly search work starts at 490 euro and a fixed price website rebuild starts at 1,450 euro. Every price is on the pricing page, not behind a form.
How do we start?
Send the web address. The written check comes back within two working days and says what is holding the site back, in the order worth fixing. There is no call, nothing to install, and no obligation after it.
Do you work in euro or sterling?
Prices are published in euro and that is what Irish clients are invoiced in. Nothing changes about the work or the timeline.
We are a small team competing with much larger companies. Is search realistic?
On the broad terms, usually not, and I would rather say that than take the budget. On specific questions and comparisons it is very realistic, because the large companies rarely bother writing them.
How long before anything moves?
Technical fixes land in weeks. New pages take months to settle, and on a site with few links longer again. I will tell you which your site needs before you spend anything.
Other places I work
Send your web address. That is the whole first step.
The written 15 point check comes back within two working days, free. It says what is holding the site back, in the order worth fixing.