Liverpool buyers check one fact before they call anyone.
A lot of Liverpool trade is movement and service: freight, storage, fitting, repair, supply. The buyer almost always needs one concrete fact before they make contact, usually whether you cover their route, their area or their kind of job. Sites in this city tend to answer that nowhere, and lose the enquiry to whoever does.
Start with the free 15 point site check. Two working days, no call required.
Featured case study
373
products migrated
- 822feed offers, zero errors
- 4.3%conversion rate across all campaigns, Jul to Aug 2026
What usually goes wrong on a Liverpool site
Coverage never stated
Which areas, which routes, which jobs you take and which you turn away. Leaving it vague does not win more enquiries, it wins more wrong ones and loses the right ones.
No price signal at all
Not every business can publish a full price list. Almost every one can publish a floor, a range or a worked example, and the absence of any number is itself an answer most buyers read as expensive.
Phone number as the only route
Plenty of buyers will not ring a supplier they have never used. If there is no written route, the enquiry goes to a competitor who offers one.
Slow on a phone at the roadside
These searches often happen on a phone, on a poor connection, in a hurry. A site that takes six seconds has lost before it has said anything.
Not sure which of those it is? Send the web address and the written 15 point check says so in two working days, free.
What the work actually is
The same list wherever I work, aimed at the enquiry that nearly happened.
The 15 point technical check
Speed, indexing, structured data, redirects, consent and the rest, written out in the order worth fixing rather than as a 90 page export.
Pages for what buyers search
Most sites describe what the company does. Buyers search for the problem they have. Those are different pages and the second kind is usually missing.
A redirect map before anything moves
Written first, tested on the live site after, so a rebuild or a platform move keeps the positions you already earned.
Tracking that waits for consent
Nothing fires before somebody agrees, verified by watching the network rather than trusting the plugin's own claim.
Coverage and limits on the page
What you take, where you take it and what you do not do, written plainly so the wrong enquiries stop and the right ones start.
A written route beside the phone
Email and WhatsApp alongside the number, because a good share of buyers will type before they will call.
Built to hold on a bad connection
Tested on a throttled phone rather than a desk machine, which is where these searches actually happen.
Plain monthly notes
What changed, what moved, what did not, and what I am doing next. Written so you can forward it without translating it.
Want the number first? Every price is published, including the ones I would not charge you.
The enquiry you never hear about
The enquiries that hurt are the ones that never arrive, because nothing records them. Somebody searched, landed, could not confirm you cover their route or their area, and left. No form, no call, no trace in any report. The dashboard looks the same as a day when nobody came at all.
This is why the first thing I check is whether the enquiry route works and whether the page answers the one question a buyer has before using it. Both are usually free to fix. They are also the two things nobody looks at, because everyone starts at rankings instead.
How remote actually works, day to day
I am in Pakistan, three to four hours ahead of the UK and Ireland. Work is usually already done when your day starts, and anything you send in the afternoon has an answer waiting the next morning. There is no office to visit and no software for you to learn.
You get a written note every month saying what changed and what moved. Everything else happens by email or WhatsApp, in your own time. If a job genuinely needed somebody in the room, I would say so before taking it rather than after.
A furniture retailer: three storefronts, three ad accounts and a CRM
A Dutch furniture retailer with three brands and a ten to twelve week order cycle, where the online numbers alone made a busy business look like a failing one until the measurement was fixed.
What I will not do
Said before you ask, because it is usually the deciding part.
Promise a position
Nobody controls Google's results, and anyone who promises a ranking is either guessing or lying. I will tell you what I expect to move and roughly when, in writing, and you can hold me to that instead.
Hold your accounts
Analytics, Search Console and every ad account are registered in your name from day one. If you stop working with me you lose nothing but me.
Bill a percentage of ad spend
A percentage pays me more when you spend more, which is the wrong incentive. Advertising is a flat monthly fee whatever the budget does.
Take the work if it is the wrong spend
If the free check says your problem is not a website problem, the report says so and I tell you what would actually help, even when that is nothing I sell.
Rather just ask? One question by email or WhatsApp is fine.
Fair questions before you get in touch
You are not based here. Does that matter?
It has not so far. Everything runs by email and WhatsApp, the accounts are in your name, and no project I have run depended on being in the room. If what you want is somebody who will come to your office, I am the wrong choice and I would rather say so now.
What does it cost?
The 15 point check is free. A full audit with a 90 day plan is 290 euro and comes off whatever you buy next. Monthly search work starts at 490 euro and a fixed price website rebuild starts at 1,450 euro. Every price is on the pricing page, not behind a form.
How do we start?
Send the web address. The written check comes back within two working days and says what is holding the site back, in the order worth fixing. There is no call, nothing to install, and no obligation after it.
We get most work by word of mouth. Is a website worth it?
Often the honest answer is that it is worth less than you were told. A referral still looks you up before they call, so the site has a job, but it may be a small one. The free check will say if your problem is not a website problem, and then I will tell you so.
Should we publish prices if the job varies?
Publish something. A starting figure, a range, or one worked example of a real job with the number in it. Buyers are not expecting a quote from a web page, they are trying to find out whether you are in their bracket at all.
How long before anything moves?
Technical fixes and enquiry routes land in weeks and sometimes immediately. Position takes months. I will say which of those your site needs before you spend anything.
Other places I work
Send your web address. That is the whole first step.
The written 15 point check comes back within two working days, free. It says what is holding the site back, in the order worth fixing.