In Leeds, the compliance bit is not a footnote.
Leeds runs on financial services, law and health, and all three carry rules about what a website may say, what it must disclose and what it may load before somebody agrees. Most sites in these sectors are built by people who treat that as a legal afterthought. It is the part that decides whether the site is safe to run at all.
Start with the free 15 point site check. Two working days, no call required.
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What usually goes wrong on a Leeds site
Analytics fires before the banner
The most common fault on European sites, and the one regulators actually act on. The banner appears, the tracking has already gone. Almost every plugin does this by default.
Regulated claims nobody checked
Wording that was fine when it was written and is not now, sitting on a page nobody has reread since launch. It is usually found by a complaint rather than a review.
Trust signals missing where they matter
Registration numbers, regulatory status and who is actually accountable, absent from the pages where a cautious buyer looks for them.
A form that quietly fails
Enquiries that never arrive because a notification lands in spam or a plugin broke in an update. Nobody notices, because silence looks exactly like no demand.
Not sure which of those it is? Send the web address and the written 15 point check says so in two working days, free.
What the work actually is
The same list wherever I work, with the compliance part done properly.
The 15 point technical check
Speed, indexing, structured data, redirects, consent and the rest, written out in the order worth fixing rather than as a 90 page export.
Pages for what buyers search
Most sites describe what the company does. Buyers search for the problem they have. Those are different pages and the second kind is usually missing.
A redirect map before anything moves
Written first, tested on the live site after, so a rebuild or a platform move keeps the positions you already earned.
Tracking that waits for consent
Nothing fires before somebody agrees, verified by watching the network rather than trusting the plugin's own claim.
Consent set up so it blocks
Nothing loads before a choice is made, checked against the live site rather than taken on trust from the plugin's settings screen.
Legal pages that actually hold
Privacy, cookies and terms written to match what the site genuinely does, not pasted from a generator that describes a different business.
Enquiry routes tested end to end
Every form submitted for real and traced to the inbox, because the most under diagnosed cause of no enquiries is a route that fails silently.
Plain monthly notes
What changed, what moved, what did not, and what I am doing next. Written so you can forward it without translating it.
Want the number first? Every price is published, including the ones I would not charge you.
Why consent is a technical problem, not a legal one
Almost every site that fails here has a banner. That is not the issue. The issue is that the analytics, the pixel and the tag manager have usually already loaded by the time the banner is painted, so the choice the visitor makes is recorded after the thing it was supposed to control.
You cannot see this from the settings screen, because the plugin reports its own intentions rather than its behaviour. The only way to know is to watch what the page requests before anything is clicked. That check takes minutes and it is the one I run first on any site in a regulated sector.
How remote actually works, day to day
I am in Pakistan, three to four hours ahead of the UK and Ireland. Work is usually already done when your day starts, and anything you send in the afternoon has an answer waiting the next morning. There is no office to visit and no software for you to learn.
You get a written note every month saying what changed and what moved. Everything else happens by email or WhatsApp, in your own time. If a job genuinely needed somebody in the room, I would say so before taking it rather than after.
A furniture retailer: three storefronts, three ad accounts and a CRM
A Dutch furniture retailer with three brands and a ten to twelve week order cycle, where the online numbers alone made a busy business look like a failing one until the measurement was fixed.
What I will not do
Said before you ask, because it is usually the deciding part.
Promise a position
Nobody controls Google's results, and anyone who promises a ranking is either guessing or lying. I will tell you what I expect to move and roughly when, in writing, and you can hold me to that instead.
Hold your accounts
Analytics, Search Console and every ad account are registered in your name from day one. If you stop working with me you lose nothing but me.
Bill a percentage of ad spend
A percentage pays me more when you spend more, which is the wrong incentive. Advertising is a flat monthly fee whatever the budget does.
Take the work if it is the wrong spend
If the free check says your problem is not a website problem, the report says so and I tell you what would actually help, even when that is nothing I sell.
Rather just ask? One question by email or WhatsApp is fine.
Fair questions before you get in touch
You are not based here. Does that matter?
It has not so far. Everything runs by email and WhatsApp, the accounts are in your name, and no project I have run depended on being in the room. If what you want is somebody who will come to your office, I am the wrong choice and I would rather say so now.
What does it cost?
The 15 point check is free. A full audit with a 90 day plan is 290 euro and comes off whatever you buy next. Monthly search work starts at 490 euro and a fixed price website rebuild starts at 1,450 euro. Every price is on the pricing page, not behind a form.
How do we start?
Send the web address. The written check comes back within two working days and says what is holding the site back, in the order worth fixing. There is no call, nothing to install, and no obligation after it.
Our compliance team signs off the website. Will that slow this down?
It usually improves it. I work in writing, so everything I propose arrives as text that can be forwarded and marked up before anything changes. Nothing goes live on a sign off I invented in a meeting.
Can you tell us whether our consent setup is actually compliant?
I can tell you what your site loads and when, which is the factual half and the half that is almost always wrong. Whether that meets your obligations is a question for your legal advisers, and I will not pretend otherwise.
How long before anything moves?
Technical and compliance fixes land in weeks. Position takes months, and in competitive professional sectors longer. I will tell you which your site needs before you spend anything.
Other places I work
Send your web address. That is the whole first step.
The written 15 point check comes back within two working days, free. It says what is holding the site back, in the order worth fixing.